Sports science and medicine is arguably at its peak. Almost every aspect of athletic performance has a coach, doctor, or manager to optimize it.
So what is the next frontier? It's actually sleep.
According to a recent article in Bleacher Report, professional sports teams are hiring sleep coaches for their athletes as the next component to increasing performance. Noting that this component of training has often been overlooked, coaches and managers are beginning to 'wake up' to the necessity of including it as a crucial element of athletic success.
The article states that, especially in Europe, "...teams are investing heavily in things like sleep kits, personalized mattresses, daily wellbeing questionnaires on smartphones and tablets...even 'snoozeboxes' and 'sleep pods,' which players can use to rest between training sessions."
Sleep affects performance (athletic and otherwise) in a myriad of ways: